Total used for many optimization SEO text means that you should consider when writing anyway and only a few specific SEO. Even now, not all factors can be treated, but the main one I am going now.
The keyword selection is probably the most important thing is to be observed. These keywords should then appear in the text, as mentioned in various versions. Nevertheless, be careful; do not overdo it with the keyword density, which describes the relative frequency of a keyword in a text. Formerly a high keyword density of about 5% was a good sign from a SEO perspective.
It is not a long time. Now the case is the opposite, as the search engines become more aware in regards to indicators to classify a site as the frequency of a word. Nevertheless, it is never wrong to be checked. It is recommended; however, to avoid a too high keyword density. In another post, I have already referred 2% to 2.5% as the ideal value. This is achieved by the way in general, even without great optimization efforts.
A text needs structure. In addition, I mean that both figuratively and literally. Paragraphs, headings, emphasis, everything that we know from “analogue” texts. Such structures not only facilitate the reading, but they are for the search engines also an indicator of relevance. Headlines are of course particularly important. To avoid misunderstandings can arise, consider for example the h1 heading, or the
, use it only once per page.
Yes, we have mentioned many times, it is necessary to avoid duplicate content. The text that you write must be a unique content. This is very important and it plays a particularly important role in ranking.
Be careful using links, creating links to other pages on your site dealing with related topics. In order to improve especially the internal linking, which also plays an important role for the ranking.